Cash for Clunkers – Upgrade your Ticket Management

Cash for clunkers? Spotlight is offering cash for your clunker of a ticket management solution.  Your legacy system or process to manage tickets is wasting your most valuable resource – employees’ time.  Some companies are even wasting paper in order … Read More

Posted in Ticket Management

Sports Marketing Firms – “To Deflect & Protect”

Sports marketing firms provide significant value to their clients but stretch to handle all aspects such as ticket management and usage reporting. Best in class firms turn to dedicated ticket management applications such as Spotlight. Read More

Posted in Ticket Management

Poor Sports Ticket Management Means Negative PR

As any successful firm should do, Northern Trust activated around the tournament with client events including concerts and weekend retreats to drive business and cultivate relationships. What awaited on Monday was a PR nightmare: Northern Trust splashed across the newswire as inefficient and wasteful, the scapegoat for the sports sponsorship industry. Read More

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Less Money – More Choices

Are you facing smaller budgets for sports marketing and cutting back on suites, tickets, sponsorships, and events? With more choices and less funds (too many arenas/stadiums? blog about it here) you need to ensure you are getting the most value … Read More

Posted in Corporate Sponsorships and ROI