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The Fall Classic: Classic World Series Prices & Sales?
The 2009 World Series will feature popular teams from the sports-passionate cities of Philadelphia and New York. Further, the Yankees and their fans are undoubtedly excited to host the Fall Classic in the first year of their new stadium. While much has been written about the Yankees ticket prices and premium seats, secondary sales activity for this year’s World Series games will be an interesting corporate spending indicator to follow. Both pricing and sales volume will be telling signs of how tight the corporate belt truly is in these two significant markets. Given that the Yankees are the biggest team in the largest media market; will the corporate dollar pass on the opportunity to take top clients to these games? Will Philadelphia’s businesses turn a spoiled nose to premium seats as their team was in (and won) the World Series in 2008? Will companies in both cities that have pulled sponsorships, premium seating, or season tickets due to budget cuts come back to support their teams, or will they continue to focus marketing, prospecting, and retention budgets elsewhere?
Spotlight would argue that any company that is responsibly spending these dollars and practicing effective sports ticket management and company ticket management should have no problem justifying an investment to create a memorable experience for their clients.
On the first business day of sales after the Yankees clinched and set the matchup for the series, prices are currently similar to those of years, and flourishing economies, past. At the time of publishing, prices start between $1,000 and $1,100 for a lower level, between the bases seat for Games 1 and 2. In Philadelphia, at a smaller stadium, prices start at $1,200 for Games 3 and 4.
