Sports Business & Sports Ticket Management Links: Week Ending 11/28/09
A short blog discussing VW’s aggressive sports marketing. VW does not currently run a sports ticket management tool despite being very active onsite at sports events. It is difficult to truly track sports marketing ROI on aggressive sports marketing without a ticket management solution Read More

Sports Business & Sports Ticket Management Links: Week Ending 11/21/09
Spotlight’s weekly collection of relevant press, tweets, and blogs shaping the world of corporate ticketing. The evolution of Corporate America’s involvement in sports is leading towards more responsibility and better analytics. Please read on for more on: sports sponsorship, sports business, … Read More

Olympic Tickets & Packages: Average Fans Need Not Apply
In addition, they get a highly prized commodity: the best hotel rooms in Vancouver and Whistler. Some sponsors are entitled to up to 200 hotel rooms per day. Even better, they will pay a flat rate for their rooms, no matter what size, several Vancouver hotel managers said.” These rooms are sold at a massive profit through ticket brokers, a fact which will be made public as the games approach. Read More

Sports Business & Sports Ticket Management Links: Week Ending 11/14/09
Please read on for more on: sports sponsorship, sports business, ticket management, corporate accountability, and The Spotlight Ticket Management Solution Read More

Sports Sponsorship Coming Back- Sports Ticket Measurement Jusifies Deals
“Premier events like the Super Bowl will always do well,” Carter said. “The public backlash agaisnt corporate hospitality may be waning a little bit, provided the sponsor can articulate why they are there.” Read More

Sports Business & Sports Ticket Management Links: Week Ending 11/7/09
The evolution of Corporate America’s involvement in sports is leading towards more responsibility and better analytics. Please read on for more on: sports sponsorship, sports business, ticket management, corporate accountability, and The Spotlight Ticket Management Solution. Read More

Sports Business & Sports Ticket Management Links: Week Ending 10/31/09
CEG’s weekly collection of relevant press, tweets, and blogs shaping the world of corporate ticketing. The evolution of Corporate America’s involvement in sports is leading towards more responsibility and better analytics. Read More
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