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Sports Business & Sports Ticket Management Links: Week Ending 11/28/09
Spotlight’s weekly collection of relevant press, tweets, and blogs shaping the world of corporate ticketing. The evolution of Corporate America’s involvement in sports is leading towards more responsibility and better analytics. Please read on for more on: sports sponsorship, sports business, ticket management, corporate accountability, and The Spotlight Ticket Management Solution.
- A short blog discussing VW’s aggressive sports marketing. VW does not currently run a sports ticket management tool despite being very active onsite at sports events. It is difficult to truly track sports marketing ROI on aggressive sports marketing without a ticket management solution
- The Chicago Tribune does a short article on the hiring of former Relay Worldwide founder as the new CMO for the team
- J.A. Adande writes an interesting piece discussing the legacy of Abe Pollin, owner of the Washington Wizards that just recently passed away.
- Michael Heistand of USA Today details the ratings drop in NASCAR, who has seen massive drops in ticket sales and corporate sponsorship as well with the embattled middle class
Tweets Of The Week:
- si_mlb Cubs block casino ad signs – The Cubs have fired the opening salvo in a dispute against a local casino,… http://bit.ly/8c4Ire
- SBJSBD Two NASCAR teams and two tracks file claims against GM; biggest is from DEI, asking for $3.2M. http://bit.ly/5dxzlz
- SBJSBD Today in Washington, NFL and NFLPA will hold first collective bargaining session since league gave its full economic proposal to the union.