The All-Star Game, normally held at more traditional sized arenas, in years past has been mostly for the corporate sponsors of the league. The NBA, long not able to capitalize on the finals as a full weekend event due to the changing location annually, has found a way to create a terrific getaway Read More

The San Francisco Giants are trailblazing once again by introducing dynamic pricing for virtually all seats in their ballpark. The ticket market continues to move more towards a true commodities market- pricing seats according to the value of the games. Season tickets are not yet affected and won’t be anytime soon meaning the teams will need to continue to offer tremendous value to season ticket holders not available to single ticket buyers. Read More

For too long sponsors threw names on anything they could with little or no accountability to who was going and why. With reasons like “well I was there so I know who went”, there is no question why these sponsorships fell by the wayside. Teams are beggining to provide the tools necessary to monetize their sponsorships. CEG Advisory Board leader David Carter is featured in the piece. Read More

Quite simply, the Olympic marks and an official sponsorship cannot hold that much sway if generic ads mentioning a sport that is competed in during the games is any threat whatsoever. Perhaps the sponsors should be demanding more in the way of on-site unique activation and athlete access….or simply drop the sponsorship because it’s clearly not worth it. Sports sponsorship vendors need to stand behind their products and provide true ROI. Witchhunts won’t accomplish that. Value to the customer will. Read More