These are common responses internally that are simply speed bumps on the way to cost savings and efficiencies. If you’re receiving push-back it is simply due to one of four things: Fear of losing one’s job (which, if that job is solely buying tickets from brokers, it may be time to re-evaluate), fear of being caught stealing from the company and using the tickets inappropriately, fear of actually being accountable for marketing dollars, or simply laziness Read More

Once firms begin to study the effectiveness of sports and entertainment in influencing revenue they begin to make more intelligent decisions to drive more business. Simply put: look at the numbers. They dont lie. Read More

As we’ve written here before: anyone hoping the Olympic Games will be a pioneer in transparency and availablity is prime to buy some beachfront property in Kansas. It’s simply not happening. Too many people are making too much money out the back door, including the official providers who have already been indicted as fraudulent. Read More