Did Barney Frank Change Sports Sponsorship Forever?
The economic downtown over the last couple years have caused companies to be more cautious with budgets and eliminate frivolous spend. Therefore, many of the nation’s largest sponsors have cut the fat, and narrowed their focus on select programs where they see high returns. In this blog piece by Meetings Net, Bank of America, State Farm and Kia are three companies profiled, all with what they believe to be compelling reasons for their recent success in sports sponsorship. Read More
Churchill Downs Reports Mild Bounce Back
2009 may have been a down year for the Kentucky Derby at the gates, however it was a tremendous competitive advantage for those firms that took part in it while everyone else hid under their desks. Clients were up for grabs, and responsible firms took the opportunity to entertain them and get their ear.
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Sports Business & Sports Ticket Management Links Of The Week: Week Ending 4/25/10
In what is one of the most head-scratching moves in sports sponsorship, Wells Fargo has decided to remove all branding, with the exception of on the tickets, from the tournament as they continue to fear a PR backlash. How is spending money and then getting absolutely nothing for it a better idea? Who is okay with this? The Shareholders? If we were shareholders at Wells Fargo, we’d be demanding a suitable explanation as to how they will drive value from this deal as opposed to letting the money rot Read More
Football In LA & A Naming Rights Rebound?
This is a very interesting and controversial statement as we continue to see teams and leagues struggle to find corporations willing to lead the way. The new Cowboys Stadium remains unnamed and the public perception of naming rights, though not supported by any tangible numbers, is that they are a waste of marketing dollars. So much so that Wells Fargo is the naming rights sponsor to this weekend’s Quail Hollow Championships….and doesn’t have their name on anything. Read More
Still No Sign Of Wells Fargo At Quail Hollow
In what is one of the most head-scratching moves in sports sponsorship, Wells Fargo has decided to remove all branding, with the exception of on the tickets, from the tournament as they continue to fear a PR backlash. How is spending money and then getting absolutely nothing for it a better idea? Who is okay with this? The Shareholders? Read More
LPGA Loses World #1: How Do They Rebound?
The real question is: How does the LPGA recover? Golf is already plagued by very low ticket utilization rates amongst their corporate sponsors while the major PGA sponsors still take on fire from the press for their involvement…forcing some to remove their name from their tournament (Wells Fargo) while others try and weather the negative PR storm (Northern Trust). The LPGA is lower in utilization than both NASCAR and the PGA, which are in their own right fairly low. Firms that implement a company ticket management tool are the only firms that can feasibly show an ROI. Read More
Prices Staying Relatively Flat For Most NHL Teams
12 teams will increase prices, however reading between the lines shows these increases to be from 1 to 6% for 9 of the teams, which barely covers inflation. The three price hikes will be for three of the highest performing franchises: The Washington Capitals, The Pittsburgh Penguins, and the Chicago Blackhawks. Read More
FIFA Numbers For World Cup Worse Than Expected
It seems that even the very conservative sales numbers for the upcoming FIFA World Cup in South Africa were overzealous considering the news coming out of South Africa yesterday. Read More
Sports Business & Sports Ticket Management Links Of The Week: Week Ending 4/18/10
Both experts are spot on in their questioning of the transparency and tracking of corporate sports marketing expenditures. There will always be an argument as to how transparent a firm should be as utilizing assets efficiently is a competitive advantage. However, the guess here is there will be no tangible response backed by thorough data. Read More
NASCAR’s Holy Grail Shows Holes
NASCAR trails only the PGA Tour in this category as a corporate sponsor can very easily look back on the prior weekend and see hundreds of unused tickets. That doesn’t mean the return on investment isn’t there, however without a system like Spotlight to track those actually used, it’s an imposing site and very difficult to explain to finance and shareholders. Read More
- Tickets.com Achieves 65% Increase in Efficiency Managing Tickets with SpotlightTMS™
- SpotlightTMS™ Launches SpotlightTMS for Salesforce on Salesforce.com's AppExchange, World's Most-‐Popular Marketplace For Business Apps
- SpotlightTMS™ Selected as Ticket Management System for Memphis Grizzlies’ Corporate Suite Holders at FedExForum
