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2010 World Cup A Dud At The Box Office

The 2010 FIFA World Cup is proving to be a major dud at the turnstiles with the South African government having to cut ticket sales expectations from 450,000 to 300,000 according to Business Week. Perhaps the most startling statistic is the collapse of the corporate travel market, where MATCH hospitality and FIFA have cut goals by 50%

MATCH services walked away from rights to over 450,000 room nights, leading everyone to the conclusion that the worldwide economic recession will drop the hammer on the 2010 games. When the games were awarded to South Africa in 2004 a trip to an exotic locale for the world’s biggest game sounded like a wonderful adventure and a chance to get away. Now it seems the world has decided that it’s simply an unnecessary expense during a recession. No mention on what the return would be. Read More…