Sports Teams Offering Free Tickets? Freemium In Sports
The Freemium model, in a specific form, is also prevelant at most major college arenas and football stadiums where rowdy fans wait hours, if not days, to enjoy some of the best seats in the house while boosters pay top dollar to come and enjoy the environment. If this freemium adds to the environment and creates more demand for the premium product then it is accomplishing the original goal. Read More
Kansas Jayhawks Ticket Scandal: Only The Beggining
The Kansas Jayhawks have found themselves victims of a ticket scalping racket that is estimated to reach north of $2 million in tickets sold out the backdoor as reported by both Yahoo Sports and ESPN. The public backlash will assuredly include shock and disgust, however the unfortunate truth is schemes like this take place every year at nearly every single sold out and sought after event and firm that owns tickets. Read More
Too Much Of A Good Thing? ESPN, FedEx, & The Orange Bowl
Did ESPN know that FedEx wouldn’t take part in the larger sports sponsorship package or did they go into negotitaitions with the assumption FedEx wouldn’t leave and try to squeeze more from a deal they knew both parties were content with? Will FedEx stay involved going forward? Read More
Would Corporate Los Angeles Need The NFL Vikings?
Corporations already support the Lakers and STAPLES Center, Dodger Stadium, USC, UCLA, and The Angels…would having an NFL team really do anything to affect the bottom lines of corporate sponsors? Do they need more sports related inventory? Time will tell Read More
Technology In Tickets: StubHub Introduces Mobile Application
StubHub is introducing one of the earlier steps in North America (the New York/New Jersey Red Bulls have introduced stored value…easily the near future in ticketing) by rolling out a mobile ticketing platform. Fans can now buy tickets through an iPhone application that will allow purchasing closer to game time. As bar code technology catches up at the team level, the team will be able to scan the cell phone directly instead of requiring the end user to print the tickets out. Read More
Sports Business & Sports Ticket Management Links Of The Week: Week Ending 5/17/10
As long as corporate America continues to see a return on their investment in sports tickets through their sports ticket management tool and other business metrics, they will continue to be a little more objective when analyzing their renewal prospects for the next season. One would hope there would be better analysis of facts and data in sports business decisions than we see in the general publics knee-jerk reaction. Read More
DuPont & Jeff Gordon: What Will The Numbers Say?
DuPont is a pioneer and uses a sports ticket management solution, though it’s a very outdated version, and it will be interesting to see if they choose to renew. We’ll see quickly if the numbers returned through the current system justify the partnership (as it is obvious there is far more to a sponsorship than solely the corporate hospitality and ticketing piece).
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NFL Price Hikes & The Corporate Buyer
This news is very different for the corporate market. Much of the backlash is in the raising of prices but little focus is given to the plight of the NFL team to provide entertainment that can trump big screen, 3-d televisions and plush living room viewing set ups. Businesses are fighting this battle as well as the experience of a live event, spent wtih a prospect or a current customer, is a valuable tool for reaffiming relationships, building bonds, sharing experiences, and getting Executive’s ears for hours at a time. Read More
Sports Business & Sports Ticket Management Links Of The Week: Week Ending 5/9/10
Do they get that big a return on the reported deal? What numbers did they consider to make such a plunge? Surely the return on investment for these sports tickets and major branding sponsorships was based on data. One wonders, how high could they have gone to still see return on their sports marketing spend….. Read More
Has Corporate America Been Priced Out?
However, are those firms not using an event ticket management tool being priced out? Spotlight hears regularly “we’ll just use the money for golf and a nice dinner.” It will be interesting to see if some firms have been priced out in recent years as Spotlight data shows rather dramatic return on investment from using sports tickets for business purposes.
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- SpotlightTMS™ Selected as Ticket Management System for Memphis Grizzlies’ Corporate Suite Holders at FedExForum
