LeBron James destination as a result of his free agency may depend on more than just the talent and contract suitors are willing to give him. James’ marketability and sponsorships could be much larger playing in a bigger market such as Chicago. He will undoubtedly sell tickets wherever he goes, but his management group and marketing firm may have a huge impact on where he decides to go. Read More

Spotlight’s weekly collection of relevant press, tweets, and blogs shaping the world of corporate ticketing. The evolution of Corporate America’s involvement in sports is leading towards more responsibility and better analytics. Please read on for more information about sports sponsorship, sports business, ticket management, corporate accountability, and The Spotlight Ticket Management Solution. Read More

But with empty seats approaching the 10,000 mark, one must ask, why not fill those empty seats with people who want to see the games? Is having empty seats preferable to filling the stadium with South Africans? It is clear that corporations not filling there seats is a problem, but FIFA needs to figure out a way to max out its attendance at one of the world’s biggest events. Giving them at discounted prices to South Africans might be a good start. Read More

The future of ticketing is now. Despite what many fans think, the technology not only already exists to scan just bar codes at the gate or push around tickets electronically, it’s already in rampant use in Europe and and select North American venues. The hold-up is not on the team side or from the technology side, it is more in the fear of the end user’s ability to adapt and effectively utilize such technology. Read More