NASCAR, America’s most popular racing organization, continues to experience a decline in corporate sponsorship which may cause some of the top drivers to be absent on the circuit. Companies are not renewing their car sponsorships once their contracts expire as they feel the investment may not have reaped the return they were hoping for. It may be time for NASCAR to offer a ticket management solution to prove that corporate sponsorships are worth the investment for the sake of the sport. Read More

The theme throughout the piece remains the same: Sponsors are looking for more in today’s economy. “We literally see very little value in naming rights” says McDonald while explaining why they look for deals with more branding opportunities than simply name recognition. There needs to be branding around and at the event with the ability to measure the effect these deals are having. To successfully do so each firm must track each element from tickets to on-site promotions. Read More

A recent article in the Boston Business Journal discusses the effect the economic crash had on even the most popular and successful sports franchises along the Eastern Seaboard – franchises that are experiencing a very slow recovery. One of the top business practices that came under scrutiny when the crash hit was corporate spending for sports marketing which is clearly tricking down to the teams and leagues. Perhaps it’s time for the teams to address this concern with suite holders, and ticket management solutions like Spotlight Ticket Management are a great way to start. Read More