SpotlightTMS™ to be Ticket Management System for Corporate Suite Holders at The Home Depot Center in Carson, Calif.

CALABASAS, Calif. (December 5, 2011) – Spotlight Ticket Management (www.SpotlightTMS.com) announced today SpotlightTMS™ will be provided as a value-added offering for The Home Depot Center’s corporate suite holders, enabling them to measure the business impact of tickets and suites for … Read More

Posted in Corporate Sponsorships and ROI, Franchise and Venue News, Spotlight TMS, Ticket Management, Weekly Sports Business Links

Penske Truck Leasing Chooses SpotlightTMS™ to Manage Corporate Ticket and Sponsorship Investments

Business Impact Measurement and Ease of Use Key to Selection CALABASAS, Calif. (November 1, 2011) — Spotlight Ticket Management (www.SpotlightTMS.com) announced today that Penske Truck Leasing (www.GoPenske.com) has selected SpotlightTMS™, a best-in-class SaaS application for managing suite and ticket assets, … Read More

Posted in Corporate Sponsorships and ROI, Spotlight TMS, Ticket Management

Cincinnati Bengals Selects SpotlightTMS™ as Ticket Management System for Corporate Suite Holders at Paul Brown Stadium

Cincinnati Bengals Selects SpotlightTMS™ as Ticket Management System for Corporate Suite Holders at Paul Brown Stadium CALABASAS, Calif. (October 3, 2011) – Spotlight Ticket Management (www.SpotlightTMS.com) today announced that the Cincinnati Bengals have selected the company to provide its SpotlightTMS™ … Read More

Posted in Corporate Sponsorships and ROI, Franchise and Venue News, Spotlight TMS, Ticket Management

Eagles measure suite success

The Philadelphia Eagles are providing their suite holders with a new tool this season that will help them keep score — but not of the action on the field. Instead, the football team’s partnership with Spotlight Ticket Management will provide … Read More

Posted in Corporate Sponsorships and ROI, Franchise and Venue News, Spotlight TMS, Technology and Tickets, Ticket Management

Football Tickets Drive Business

According to Spotlight football suites and tickets, when utilized and tracked effectively, generate a positive return on investment. Take one of our clients who achieved stellar results by properly allocating their tickets based on metrics generated from Spotlight. $43 Million … Read More

Posted in Corporate Sponsorships and ROI, Franchise and Venue News, Spotlight TMS, Ticket Management, Weekly Sports Business Links

Texans kick off corporate suite benefits

Friday, August 5, 2011, 5:00am CDT – Now that the National Football League lockout is over and the Houston Texans are back on the practice field, the team is unveiling new features for corporate suite holders. The Texans’ 194 luxury … Read More

Posted in Corporate Sponsorships and ROI, Franchise and Venue News, Spotlight TMS

As NFL Fans Breathe Sigh of Relief at Resumption of 2011 Season, Spotlight Says Suite Owners Can Now Get Their Ticket Houses in Order

CALABASAS, Calif. (July 27, 2011) – That cheering sound you hear is the multitude of NFL fans reclaiming Sundays. But now that there will indeed be a 2011 pro football season, savvy corporations are confronting something of a dilemma: how … Read More

Posted in Corporate Sponsorships and ROI, Franchise and Venue News, Spotlight TMS, Ticket Management, Weekly Sports Business Links

DEFINING SUITE SUCCESS, SPOTLIGHT TMS SHOWCASES ROI AT ALSD: ‘HOSTED TOOLS TREAT SUITE INVESTMENTS AS ASSET, NOT EXPENSE’

In Two Presentations, Spotlight CEO Tony Knopp Addresses State of Ticket Sales and Management – and Offers Teams A Vision for Making Online Ticket Administration Pay Off WOODLAND HILLS, Calif. (June 27, 2011) – Given the sputtering recovery and a … Read More

Posted in Corporate Sponsorships and ROI, Franchise and Venue News, Spotlight TMS, Technology and Tickets, Ticket Management

Targeted Sponsorships Work

A classic marketing model assumes consumers and firms move down a funnel. The funnel starts with Awareness (Brand), moves to Interest (Brand Consideration) and then down to Desire (Brand Preference), and culminates in Action (the buying decision) as shown below. Repeat buying then creates loyalty, which must then be maintained through a variety of marketing tools including, you guessed it, sponsorships. Read More

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How the Successful Stay Successful

As teams invest in players that will make them successful, it is imperative that efforts are made to repeat the success, in order to continue to reap the rewards that come with success on the playing field as this article shows. Read More

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