Is it too late to save the Heritage golf tournament? Don’t let this happen to your event.
Posted on March 1, 2011 by Spotlight Ticket Management • Leave Reply
As companies look at ways to cut spending in recessionary times, they justifiably start with cuts to spending that cannot be tied to maintaining or growing the business. Sports marketing sponsorships are notoriously difficult to tie to specific benefits and are therefore often the early casualty of cutbacks. The financial woes of the veritable Heritage golf tournament detailed here captures the issues event organizers face.
The Five Rules Of Buying Super Bowl Tickets
Posted on January 24, 2011 by SpotlightTMS • Leave Reply
As we see millions in purchases, we see everything that can go right and wrong with expensive sports tickets. If you are considering buying Super Bowl Tickets, follow these Five Rules Of Buying Super Bowl Tickets and you will gain access to Super Bowl XLV while avoid the headaches:
New York Mets Drop Prices, Cite Secondary Market As Indicator Of Demand
Posted on November 5, 2010 by SpotlightTMS • Leave Reply
10 years ago it would be unheard of to give this kind of credit to the secondary market, essentially using it as a guide to pricing. It speaks volumes of the free market that it is now so engrained in the landscape of major sports with the NFL’s Ticket Exchange deal with Ticketmaster and MLB’s secondary partnership with StubHub, that teams are starting to leverage the data collected by the market to better price their inventory.
Qcue Attracts Key Teammates in Dynamic Pricing for Sports
Posted on July 23, 2010 by SpotlightTMS • Leave Reply
As fans continue to crave a faster and more efficient way to use tickets to sporting events and other entertainment events, technology will continue to grow with that demand. What cannot be lost in this spin is that teams have the benefit of lower up front costs and efficiencies allowing them to make more money. A software used for dynamic pricing is just one of the ways that ticketing corporations are expediting and economizing the way tickets are sold. Dynamic pricing models are available within Spotlight Ticket Management as well where a number of corporations look to sell unused tickets through the only third party objective provider on the market
Teams & Venues Embrace Technology to Drive ROI on Tickets & Luxury Suites
Posted on June 2, 2010 by SpotlightTMS • Leave Reply
“In this economic climate we understand the pressures companies are under to track investment and show results in all their business development objectives. Spotlight is the right solution for us and our customers at the most critical of times,” said Mike Tomon, Vice President of Sales & Service for the Cleveland Cavaliers NBA franchise.
Technology In Tickets: StubHub Introduces Mobile Application
Posted on May 19, 2010 by SpotlightTMS • Leave Reply
StubHub is introducing one of the earlier steps in North America (the New York/New Jersey Red Bulls have introduced stored value…easily the near future in ticketing) by rolling out a mobile ticketing platform. Fans can now buy tickets through an iPhone application that will allow purchasing closer to game time. As bar code technology catches up at the team level, the team will be able to scan the cell phone directly instead of requiring the end user to print the tickets out.
Building Internal Ticket Management Systems: Waste Of Money & Resources
Posted on March 17, 2010 by SpotlightTMS • Leave Reply
These are questions that over 60% of business have to answer as the use of sports tickets, suites, and hospitality passes for business reasons has continued through the downturn and are starting to come back. Whether it’s to persuade and get time with a new client, strengthen a relationship with a current customer, rewarding an employee, or simply a small part of a much bigger brand sponsorship with a team or entity, sports tickets can become quite the burden to manage if not done effectively.
Spotlight Sports Ticket Management Featured By CNBC
Posted on October 5, 2009 by Spotlight Ticket Management • Leave Reply
Enter Corporate Events Group, one of a select group of companies that has helped businesses at least internally understand the return on their investment from doing business at the game.
Spotlight! TMS : No Conflict of Interest
Posted on May 20, 2009 by Spotlight Ticket Management • Leave Reply
Spotlight is pleased to introduce the Spotlight Ticket Management Solution as a no conflict-of-interest tool for Fortune 1000 firms. Spotlight’s secure, web-based platform provides a centralized location from which company employees can access company ticket assets under the compliance measure(s) that executives choose to implement. For reselling unused tickets (that would otherwise go to waste),… Read More
Real-Time Dynamic Pricing Helps SF Giants Increase Sales
Posted on May 18, 2009 by SpotlightTMS
Qcue (pronounced ‘kyoo kyoo’), a dynamic pricing engine based in Austin, Texas has helped the San Francisco Giants increase year-over-year ticket sales through the first 17 games of the 2009 MLB season. Though too early in the year to project season tallies, the sections within AT&T park that have implemented Qcue’s dynamic pricing model have… Read More
