SpotlightTMS™ Selected as Ticket Management System for Memphis Grizzlies’ Corporate Suite Holders at FedExForum

Enterprise SaaS Application Enables Companies  To Drive Revenue – and Measure ROI – from Use of NBA Tickets and Suites CALABASAS, Calif. (December 15, 2011) – With the NBA back in business, companies are now prioritizing their use of luxury … Read More

Posted in Spotlight TMS, Ticket Management, Weekly Sports Business Links

SpotlightTMS™ to be Ticket Management System for Corporate Suite Holders at The Home Depot Center in Carson, Calif.

CALABASAS, Calif. (December 5, 2011) – Spotlight Ticket Management (www.SpotlightTMS.com) announced today SpotlightTMS™ will be provided as a value-added offering for The Home Depot Center’s corporate suite holders, enabling them to measure the business impact of tickets and suites for … Read More

Posted in Corporate Sponsorships and ROI, Franchise and Venue News, Spotlight TMS, Ticket Management, Weekly Sports Business Links

Software Helps Stadium Suite Users Get The Most From Tickets

Juggling tickets for sports and entertainment events can be a challenge for companies, but new software systems hitting the market can make it easier to get maximum value from such investments. This season, the Kansas City Chiefs are offering suite-holders … Read More

Posted in Spotlight TMS, Technology and Tickets, Ticket Management, Weekly Sports Business Links

Texans kick off corporate suite benefits

Now that the National Football League lockout is over and the Houston Texans are back on the practice field, the team is unveiling new features for corporate suite holders… Read more

Posted in Franchise and Venue News, Spotlight TMS, Weekly Sports Business Links

Football Tickets Drive Business

According to Spotlight football suites and tickets, when utilized and tracked effectively, generate a positive return on investment. Take one of our clients who achieved stellar results by properly allocating their tickets based on metrics generated from Spotlight. $43 Million … Read More

Posted in Corporate Sponsorships and ROI, Franchise and Venue News, Spotlight TMS, Ticket Management, Weekly Sports Business Links

As NFL Fans Breathe Sigh of Relief at Resumption of 2011 Season, Spotlight Says Suite Owners Can Now Get Their Ticket Houses in Order

CALABASAS, Calif. (July 27, 2011) – That cheering sound you hear is the multitude of NFL fans reclaiming Sundays. But now that there will indeed be a 2011 pro football season, savvy corporations are confronting something of a dilemma: how … Read More

Posted in Corporate Sponsorships and ROI, Franchise and Venue News, Spotlight TMS, Ticket Management, Weekly Sports Business Links

NBC Wins TV Broadcasting Rights to Olympics Through 2020

According to the Associated Press NBC has just won the rights to four Olympic games through 2020 today. NBC, a Spotlight user, beat out Disney’s ESPN/ABC and News Corp. Fox Sports for the rights to the 2014 Winter Olympics in … Read More

Posted in Franchise and Venue News, Weekly Sports Business Links Tagged , |

Targeted Sponsorships Work

A classic marketing model assumes consumers and firms move down a funnel. The funnel starts with Awareness (Brand), moves to Interest (Brand Consideration) and then down to Desire (Brand Preference), and culminates in Action (the buying decision) as shown below. Repeat buying then creates loyalty, which must then be maintained through a variety of marketing tools including, you guessed it, sponsorships. Read More

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Resurgent Knicks Leads To Higher Ticket Prices

Even in an economy slowly recovering from hard times, it is still possible to increase prices for an improved product. As mentioned in this New York Post article the resurgent New York Knicks team has allowed Madison Square management to finally raise prices after holding them down for the past six seasons. Read More

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When Elephants Fight, The Grass Suffers!

When it comes down to it, the NFL dispute is the same as any labor dispute and it is about salaries, employee work hours and benefits. The sums are certainly much higher, and the stakes even more so given the domino effects on the entire US economy if there is no professional NFL football next season. It can be argued that the sides are so far apart in part because they cannot agree on how to count the revenue and not because there is not enough revenue to go around. This article here captures the similarities to other labor disputes currently in the national headlines. Read More

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