Projects to Tackle When Resources are Limited

As companies move past reductions in force to achieve cost cutting goals, successful companies will focus on internal inefficiencies in the quest to do more with less.  Firms like the Aberdeen Group, the leading provider of fact-based research focused on the global technology-driven value chain, stress the need to gain control and reduce costs via automating previous manual processes (contact CEG to review the full benchmark report).  There is no more wide-spread manual process than the method most leading companies and firms use to track tickets, suites, events, hospitality, and sponsorship assets.  Spotlight Ticket Management Software helps companies immediately find savings and even potential revenue streams while gaining efficiency and reducing tax, compliance, and PR risk.

Many analyst advise companies to do three things during an recession - reduce operating costs, postpone capital expenditures, and focus on gaining or recovering market share.  Spotlight is helping companies address these areas and more.

Reducing costs is one of the most immediate benefits of centralizing and automating all ticket and event purchasing.  Many companies are realizing previously ignored tax savings, selling unused or underutilized entertainment assets, and gaining control with minimal effort an expense.  Additionally, Spotlight facilitates the highest and best use of the most valuable tickets while increasing the use of all tickets to avoid letting marketing dollars disappear in a drawer.

CEG is dedicated to reviewing all of the options a company has to manage their ticket inventory.  We strongly advise against companies trying to build their own solution.  This is in-line with avoiding or postponing capital expenditures.  For the same reason companies don’t build their own operating systems, it is not beneficial to allocate significant IT resources to build a solution which will require full-time maintenance and ongoing headaches.  Getting started with Spotlight requires a small initial investment most companies see returned within 2 months.

Last but not least is to remember why the company invested in sports and event tickets in the first place - as a vehicle to improve the brand and build lasting relationships with clients and top employees.  Many companies own suites which they currently do not use in an effort to save money on catering and to avoid negative press (see JPMorgan at the US Open).  With so many companies pulling back, now is the time to focus on your clients and top prospects and offer an alternative experience to exchange ideas such as in a suite at the US Open.  By tracking and reporting the use of all tickets, suites, and hospitality best-in-class companies can ensure there is a positive return (or drop the program) and gain market share in the process.

Contact CEG today for a Diagnostic Discovery of your organization’s ticket and hospitality holdings and current processes and policies.  Spotlight will help you move away from spreadsheets and cumbersome email folders.