Products
SpotlightTMS
Spotlight enables companies to manage sports and entertainment tickets and measure the impact these programs have on business while ensuring regulatory compliance.
THE CHALLENGE
Fortune 1000 companies invest millions of dollars yearly on tickets, yet are unable to measure the business impact of this investment.
Today’s manual methods for purchasing, allocating and tracking tickets are time-consuming, error-prone, and inefficient. The result: 40% of tickets go unused, many tickets are wasted on attendees that don’t drive business, and companies have no way of measuring ticket program effectiveness while hundreds of providers sell tickets into the company and their employees.
THE SOLUTION
SpotlightTMS Platform – Tickets Mean Business
- Measure ticket use as a driver of revenue
Get valuable insight from real-time reporting - Ensure utilization
Right tickets + right prospects + right time in the sales cycle - Assess sponsorship effectiveness
Know which tickets have impact – and which ones don’t
SpotlightTMS enables companies to manage their corporate ticket and sponsorship investments while measuring their business impact. For the first time, enterprises can manage their millions of dollars in entertainment asset investments in a simple, transparent way – ensuring utilization, assessing sponsorship effectiveness, and measuring ticket use as a driver of revenue.
Only Spotlight TMS includes a Business Impact Engine that allows you to drive and measure business impact. Spotlight customers have real-time access to Impact reports that measure ticket inventory, top users, most invited companies, and ticket utilization. With Spotlight’s Ticket Management System, you can instantly generate reports that answer the following questions:
What percentage of tickets are being used?
What percentage of tickets are being used wisely?
Are tickets being used for the right prospects at the right time in the sales cycle?
Can we demonstrate the impact that ticket use has on closing new business?
Are we compliant with industry regulations?
WHAT IT DOES AND HOW IT WORKS
SpotlightTMS ticket management supports three key capabilities:
- Ticket acquisition and entry
- Ticket administration and request, and
- Ticket distribution and validation.
The software draws data from your CRM system and maps into your workflow, effectively tying ticket use to your sales process. Managers choose from workflow templates that mimic their ticket management process today – resulting in ease of software implementation and quick adoption. Spotlight TMS generates Business Impact Reports that allow you to measure ticket program success and make improvements to maximize the business impact of your tickets.