Sports Business & Sports Ticket Management Links: Week Ending 1/2/10
CEG’s weekly collection of relevant press, tweets, and blogs shaping the world of corporate ticketing. The evolution of Corporate America’s involvement in sports is leading towards more responsibility and better analytics. Please read on for more on: sports sponsorship, sports business, ticket management, corporate accountability, and The Spotlight Ticket Management Solution.
- The New York Times released a bombshell report linking $12 billion in losses to sponsors of Tiger Woods due to his recent transgressions- a fairly difficult study to take seriously. The study tracked the performance of the sponsors stock price through the saga in comparison to the rest of the maket. Sports ticket management will show some interesting effects in both the ROI and utilization of tournament tickets and badges pre-Tiger and post-Tiger. Ticket Management numbers are far more detailed than broad sweeping assumptions and the influenced revenue numbers are tangible and trackable.
- The end of year Sprint Cup Awards, usually held at the Waldorf Astoria in New York as a large and lavish party to to celebrate NASCAR, had a much different and more negative tone this year as detailed in this piece. CEG Advisory Board leader David Carter is prominently featured.
- The LA Times discussing the massive cutbacks and budget woes experienced in the sports industry as, this time, they were not immune to the recession. As is well pointed out by the piece: “The sports industry was really taken off its moorings because it was accustomed to corporate cash flow and as corporations began to scale back….the industry felt that as much as it did the retrenchment of the everyday fan.”
- The NHL winter classic, sponsored by Bridgestone, has proven to be a terrific event & money maker for the league and host teams. The New Years Day game was expected to generate $8 million in ticket sales at Fenway Park in Boston.
- Forbes featured the brutal 2009 in the sports sponsorship industry with a few key indicators. The first example was the revelation that brand no longer think the consumer believes an athlete loves their product. Leading to Microsoft and Cub Cadet dropping LeBron James. Events are getting crushed as even firms that do manage sports tickets appropriately cannot justify the results on specific events, the LPGA is used as an example here. And finally Stadium naming rights deals have dried up, as evidenced by the Cowboys not being able to sell the rights to the new palace of football in Dallas. In the end it comes down to one thing: return on investment for a sports sponsorship. It’s there, it just has to be measured appropriately.
Relevant Sports Business & Sports Sponsorship Tweets of the Week
- darrenrovell1 Just to be clear, the margin of error on that Tiger Woods shareholder losses report is 100 percent.
- si_mlb Report: Mets paid Mafia-linked contractors - The Mets shelled out $51.6 million in taxpayer money to… http://bit.ly/8mgoyr
- darrenrovell1 AT&T will continue to sponsor Tiger’s summer tournament, the AT&T National, in 2010.
- nytimes AT&T Ends Tiger Woods Sponsorship http://bit.ly/7bCxS2
