CEG’s weekly collection of relevant press, tweets, and blogs shaping the world of corporate ticketing. The evolution of Corporate America’s involvement in sports is leading towards more responsibility and better analytics. Please read on for more on: sports sponsorship, sports business, ticket management, corporate accountability, and The Spotlight Ticket Management Solution.
The Chicago Cubs are adding a new all-inclusive suite at Wrigley Field. Despite the major downturn across the board in Major League Baseball, the Cubs have remained strong economically through a sale. The Cubs have built a brand that is amongst the strongest in sports, able to withstand even losing seasons.
- The Chicago Cubs are introducing a new all-inclusive suite at Wrigley Field, where a season ticket will cost $300 per game. Only 71 tickets will be available in the new club down the left-field line. Though the seats will be the most expensive in the old ballpark, they could be a more affordable option than the luxury suites because buyers could purchase fewer seats. The price includes food, drinks and parking. Buyers could also purchase tickets for special events, such as concerts, and rent the facility for business meetings when there’s no game. Read More…
The San Francisco Giants are trailblazing once again by introducing dynamic pricing for virtually all seats in their ballpark. The ticket market continues to move more towards a true commodities market- pricing seats according to the value of the games. Season tickets are not yet affected and won’t be anytime soon meaning the teams will need to continue to offer tremendous value to season ticket holders not available to single ticket buyers. The travel industry has long priced it’s inventory this way allowing them to get the most from the best inventory and move the not so sought after games.
- A new approach to ticket pricing could have Giants crowds swelling this season, but it will become more expensive to attend blockbuster games. The Giants on Saturday became the nation’s first major professional sports team to rely on dynamic pricing to calculate ticket costs for virtually all seats in its ballpark. Season tickets are not affected. Under the system, prices will rise and fall as a game nears based on factors influencing ticket demand, such as the weather forecast, the starting pitcher, the opponent and the likelihood that the Giants will make the playoffs. Read More…
The LPGA, perhaps one of the most hammered sports leagues or associations during the economic crisis, announced a new sponsor in Kia. After losing two major sponsors and having to shut down tour stops in 2009, the LPGA starts 2010 with some great news. It will be interesting to see the activation that goes along with the sponsorship as sponsors are no doubt in the drivers seat when negotiating a new deal in 2010.
-
The
L.P.G.A. said Wednesday that
Kia Motors America would sponsor its newest tournament next month, welcome news after a rough 2009, when the tour lost events, sponsors and top management. Kia, a South Korean automaker that has a growing presence in the United States market, also formed a partnership with
Michelle Wie, the most recognizable player on the tour. Wie will become the official spokeswoman for the company and have the Kia name on her golf bag.
Read More…
The Vancouver Olympic games are in full force and, for the first time in Olympic’s history, they are a sell out. VANOC, using multiple vendors including the JetSet Sports & Tickets.com, found a way to sell out the games on the heels of an embarrassing ticketing situationin Beijing including empty venues and ticketing mix-ups. As technology continues to grow distribution channels, getting tickets into the hands of the fans will grow easier and easier.
-
Vancouver Winter Games organizers expect to sell all 1.6 million tickets for the 86 events that start today, the first time an Olympics has sold out. “Demand has been huge,”
Dave Cobb, deputy chief executive officer of the Vancouver organizing committee, said in an interview yesterday. At the 2002 Winter Olympics in Salt Lake City, organizers sold 95 percent of the 1.6 million tickets available, according to figures from the
International Olympic Committee. The 2008 Summer Games in Beijing sold almost 96 percent of 6.8 million tickets.
Read More…
Relevant Sports Ticket & Sports Business Tweets Of The Week:
-
js_bizofsports New Cubs ticket plan allows fans to buy single games early, but at a premium. Would it work elsewhere?
-
SBJSBD Marketing experts surprised at lack of activation ahead of Vancouver Games. - Didnt work that’s why
-
SBJSBD Shahid Khan’s purchase of the St. Louis Rams reportedly values the team at $750M.
-
SBJSBD P&G steps up to take over family hospitality center at Vancouver Games.
-
darrenrovell1 USOC is misguided on call out of ambush marketing
-
SBJSBD Visa CMO wonders how Games will do in U.S. given ‘the mood of the country.’ - Visa uses a TMS to track tickets
-
SBJSBD USOC today lashed out at Subway, claiming ambush marketing that ‘crossed the line.’ - add more value usoc
-
@SBJSBD Vanoc marks first Olympics for which Visa has a marketing program since it went public in 2008.
-
@Adam_Schefter Season-ticket prices for Denver Broncos home games in 2010 will not be raised for the second consecutive year.
-
IOC is flexible about when to negotiate its next U.S. rights deal. ‘When market beckons, we’ll be there.’
-
SBJSBD Like a good neighbor: State Farm signs 3-year deal to become an NBA corporate sponsor.
-
NBC has a tall Olympic task ahead of it, facing “American Idol” four times.
-
EA is discontinuing its basketball biz - Don’t disagree. Making $$ on player’s likeness. Player gets nothing?
-
NBA signs new multi-year deals w/ Nike and Haier America. Haier official HDTV sponsor; Nike to promo Nike, Jordan, Converse
-
StubHub says average ticket for NBA All-Star Game in Dallas is $186, 76% below last year in Phoenix.
-
Kia Motors announces bag deal with Wie, title deal for LPGA event in San Diego.
-
Kia announces a deal with Michelle Wie. R we sure she’s good?
-
SBJSBD Cablevision today finalizes the spinoff of MSG business, which includes the Garden, Rangers, Knicks and RSNs.
-
Hana Financial Group has signed a 3-year deal to stay on as title sponsor of the LPGA tourney in South Korea
-
The new arena football league, AF1, gets some instant credibility in a TV deal with the NFL Network.
-
Adidas signs tennis player Ana Ivanovic to a lifetime endorsement deal. The 22-year-old is youngest ever to get such a deal.
-
Why Google’s ad was the Super Bowl’s best
-
The story behind the surprising Leno, Letterman and Oprah promo for ‘Late Show.’
