Real-Time Dynamic Pricing Helps SF Giants Increase Sales

Qcue (pronounced ‘kyoo kyoo’), a dynamic pricing engine based in Austin, Texas has helped the San Francisco Giants increase year-over-year ticket sales through the first 17 games of the 2009 MLB season. Though too early in the year to project season tallies, the sections within AT&T park that have implemented Qcue’s dynamic pricing model have been very promising for both the Giants and Qcue (with spin-off benefits also going to real-time pricing innovators).
“Qcue enables us to keep pace with market conditions by setting the right price at the right time,” said Russ Stanley, Managing Vice President of ticket services and client relations for the San Francisco Giants.

Real-Time Pricing With StubHub and Ticket Liquidator

Qcue’s innovative pricing model is a clear example of how ticket availability and pricing can be leveraged to make both buyers and sellers content with their ticket transactions.

Spotlight Ticket Management offers Fortune 1000 firms transparent ticket management software by integrating StubHub, the world’s largest online ticket marketplace. Backed by the company’s FanProtect guarantee, StubHub is the Official Fan to Fan Ticket Marketplace of MLB.com. Also seamlessly integrated into Spotlight TMS is the entire Ticket Liquidator marketplace – a tour de force in the ticket industry with more than 7 million tickets to over 80,000 events.

Posted in Technology and Tickets, Ticket Management

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