Spotlight’s weekly collection of relevant press, tweets, and blogs shaping the world of corporate ticketing. The evolution of Corporate America’s involvement in sports is leading towards more responsibility and better analytics. Please read on for more on: sports sponsorship, sports business, ticket management, corporate accountability, and The Spotlight Ticket Management Solution.

•  The Greensboro New-Record discusses NASCAR’s down year including an 11% drop in ratings as well as a massive loss in sponsorship. Managing NASCAR tickets is difficult enough for firms as sponsors regularly get hundreds of tickets for a single weekend when only the Sunday races are major draws. Add to that a decline in attendance and down economy and driving Return on Investment for tickets in a NASCAR sponsorship becomes vital.
• The NY Times details the new fan-to-fan exchange that the Vancouver Olympic Commitee recently released. Major sponsors in Vancouver will be using ticket management systems of differing ingenuity, from free systems offered by sports marketing firms to industry leading advanced systems like Spotlight.
• USA Today chronicles the shockwave Tiger Wood’s “transgressions” sent through the endorsement world. Madison Avenue is far less forgiving than main street. Corporations may consider more involvement with the actual leagues & events themselves.

Relevant Sports Business, Sports Tickets, & Sports Ticket Management Twitter Posts:

• SBJSBD NFL approves Houston Texans’ request to refinance debt. http://bit.ly/50OYRj
• darrenrovell1 Biggest enemy this yr 4 bowl teams & their ticket allotment? StubHub. Non BCS games offer lower prices & better seats
• darrenrovell1 Top sports related franchises: Snap Fitness, Sport Clips, Buff Wild Wings, Wingstop, Gold’s Gym http://bit.ly/5MK6Iw