Sports Business & Sports Ticket Management Links: Week Ending 9/26/09

CEG’s weekly collection of relevant press, tweets, and blogs shaping the world of corporate ticketing. The evolution of Corporate America’s involvement in sports is leading towards more responsibility and better analytics. Please read below for more on: sports sponsorship, sports business, ticket management, corporate accountability, and The Spotlight Ticket Management Solution.

• CEG Advisor David Carter quoted in a Forbes article exploring the drop in pricing for MLB tickets. MLB staring at regular season attendance being off 7% in 2009, even with the Philadelphia Phillies and Boston Red Sox being over 100% capacity. There is no doubt the loss of corporate partners hurting MLB
• Yahoo Sports explores the viability of the NFL in Jacksonville, correctly pointing out that there are only two Fortune 500 firms in Jacksonville
• Fox Sports points out the FedEx Cups inability to join the 4 majors in buzz and credibility both with the corporate buyer and the casual golf fan. The FedEX Cup has done little to build on major events such as the Barclays in New York or the Deutsche Bank Open
• American Airlines drops a press release detailing the new American Airlines Club at Dallas Cowboys Stadium. American Airlines, already with the naming rights on the American Airlines Arena in Dallas and an arena in Miami, continues to stay very active in sports sponsorships and on-site sports tickets
• Continental Airlines enters into a new partnership with the Houston Rockets, furthering their sponsorships in Houston. Continental does not use a sports ticket management system
• The Denver Broncos, looking for new revenue streams, become the latest team to partner with a state lottery. Filling a sports sponsorship category previously left untouched
• More NFL blackout news as the Oakland Raiders and Detroit Lions are blacked out. Detroit, ironically, blacked out the first win by the team in 20 games
• NASCAR, feeling the effects of the economic downturn, loses two major sponsors in Jim Beam and Jack Daniel’s. The further dearth of buying in sports sponsorship points out the need for evolution in sponsorship offerings and the offer of a clear and present Return-On-Investment
• Reuters breaks down the sale of the New Jersey Nets and how, despite them finding a buyer, there still is little hope, money, or credit in the sports business

Tweets Of The Week:

• darrenrovell1Can’t see Chicago losing w/Obama pitching ‘16 games in Denmark. Then again, thought Paris would beat London 4 ‘12 games.
• SBJLizMullenSBJ Labor & Agents: Endorsement cash keeps pressure off #49ers holdout #Crabtree, marketing agent says #NFL
• darrenrovell1FedEx win brings Tiger closer to $1B. Some had him reaching mark next yr, but agent Mark Steinberg told me they don’t keep track.