Why Now?

President Barack Obama’s measure to curtail executive pay, according to CNN:
“The measures will put in place greater transparency for costs such as holiday parties and office renovations.” (February 4, 2009)

Spotlight Ticket Management will help you address the business reasons, aided by concrete ROI data and reports, of: company events, incentives, tickets, suites, and sponsorship assets. Immediate, real-time knowledge of inventory and usage of these assets will keep you from ever scrambling for answers to the question, “what business purposes do these tickets and suites serve?”

Companies spend millions on tickets, suites, and packages but have minimal or no process in place to maximize sponsorship marketing dollars spent.
Common challenges inlclude:

  • Season tickets held by many offices across the country
    • Who is using or managing the tickets? What value do these have?
  • Sponsorship Assets & Suites at many venues
    • What is the return?
    • Could you find these cheaper, elsewher?
    • Are the right executives using the best games
  • Season Tickets Purchased by Individuals and Expensed
    • What clients are being entertained and what is the return on these tickets?
    • Are they compliant to your firm’s financials
    • Are you getting the appropriate tax credit
  • Tickets Purchased From External Sources
    • Are they at the right price?
    • Are you leveraging your national spend to get the best prices
    • Is there any reporting for this spend?
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